nmw.Nathaniel WalkerNathaniel Walker
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Nathaniel Walker

Nathaniel Walker

Social strategy and growth marketing

Open to full-time roles starting summer 2027

I plan the campaign, make the content, and build the tool when there isn't one.

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I plan the campaign, make the content, and build the tool when there isn't one.

Social strategy and growth marketing. Most recently at Intuit Credit Karma.

Worked with
  • Intuit Credit Karma
  • UMaine Advanced Manufacturing Center
  • Pedagogy Ventures

Pinned work

3 case studies

  1. The Comment Command weekly report, with counts for each action, a sentiment bar, and a comment routed to human review.▶ Demo video
    Intuit Credit Karma · 2026

    CK Comment Command

    Problem
    The social team reviewed every TikTok and Instagram comment by hand, which took 1–2 hours each week.
    Result
    Weekly review dropped to about 10 minutes, with people still making every final call.
    • 126approved responses built in
    • ~90%less weekly review time
  2. Sentiment snapshot slide from Issue 1: Instagram 62% strong, TikTok 41% moderate, Reddit 34% weak.3 issues
    Intuit Credit Karma · 2026

    The Social Signal

    Problem
    The team had plenty of data in Sprout Social but no single regular read on what the community was saying across TikTok, Instagram, and Reddit.
    Result
    The report flagged credit cards as the most winnable vertical on social, now an FY27 focus area. Other signals shaped a live post and an FAQ series.
    • FY27focus: credit cards
    • 3competitors benchmarked in every issue
  3. Launch carousel cover: Step inside. Skill up. Stand out. Three cards for Factory Authorized Training, Micro-credentials, and K-12 Events.5 slides
    UMaine Advanced Manufacturing Center · 2025

    AMC B.O.T. Loft Launch

    Problem
    A new $4.5M robotics training facility had no audience, three programs to explain, and seven weeks until its ribbon cutting.
    Result
    The organic campaign reached 13.5K impressions at an 11.89% CTR and captured 46 program alert opt-ins before launch.
    • 11.89%organic CTR
    • 15.01%engagement, about 3x typical LinkedIn
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My own channels

Two TikTok channels, started in 2020